New Kindle Fire HDX... now with Mayday button

Posted on Friday, September 27th 2013 at 12:01 p.m.

So Amazon is of course coming out with a new Kindle Fire called the Kindle Fire HDX.  The marketing spiel is as follows:

We added the latest graphics engine, doubled the memory, and tripled the processing power with the most advanced 2.2 GHz quad-core processor. Our HDX displays bring together exceptional pixel density (up to 339 ppi), perfect 100% sRGB color accuracy, improved brightness, and dynamic image contrast. You also get up to 11 hours of battery life—17 hours when you’re reading.

Let's be honest, this is really who you will be talking to

So that’s the upgrades at least but let’s get to the much more interesting concept introduced by the Kindle Fire HDX… the “Mayday” button.  Amazon is now bringing you a live person on your Kindle Fire HDX 24 hours a day/7 days a week/365 days a year… and it’s FREE.  The concept is just amazing for non-techies out there and knowing that the techies like us won’t have to field questions from family and friends makes this that much more appealing! :)

I’m guessing this feature needs a Wi-Fi or cellular data connection to work as they have to be able to connect to you somehow but the results are just astounding and this is a pretty big leap in customer service offerings.  You have to feel bad for those agents because I can only imagine the questions they will start getting.  It will probably be like OnStar where people push the button when they’re lonely and just want to talk.  Regardless, at least the agents will have the power to take control of the Kindle and show the user how to use a certain functionality.  It’s much easier to just take over and drive instead of trying to explain to someone who probably doesn’t know how to use the device where to go and what to do.

Kind of reminds me of Nick Burns from Saturday Night Live :)


You can view the commercial featuring Mayday below:


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