Players in Oceana and Asia are frequently given short shrift in today's gaming world, either receiving titles months after they are released in the U.S. and Europe, or having to play on MMO servers according to North American schedules. A World of Warcraft guild I was in had players raiding at 7:00 a.m. Australian time.
Oceanic servers have just come online in Star Wars: The Old Republic , but some enterprising players didn't want to wait three months to see the content that other players in the world would have access to. Massively has a story about how a group of players used the pre-release guild building system to create an ad-hoc Oceanic server for launch day. Essentially, by getting a bunch of guilds to agree to locate on one server, the players were able to ensure that the server would be well-populated during prime Oceanic play times.
While the launch of Oceanic servers makes this agreement unneccessary, we admire the creativity of these players and their enthusiasm for the game.