Published on Wednesday, 15 June 2011 12:29
Written by Colin Principe
Apparently the negative feedback was too much for
The Redner Group, the PR firm hired by 2K games to promote Duke. Ars Technica
reports that the tweet pictured above appeared in TRG's Twitter feed (before being yanked when it caused too much negative PR.)
While this has always been a dirty little secret of the gaming industry (poor scores result in late or no advance copies on upcoming games), never before has any PR group been so public about this fact. Since the tweet was posted, Redner has been
furiously backpedaling to try to do some
damage control, (probably because 2K threatened to send Duke himself over), but because the internet is forever Redner will probably be lucky if it gets any PR business in the future.